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Frabill Soft Bags


Great for ice fishing.What has become is the straightforward design of the new Frabill Tackle Bag Series. "Not only is it easy to access your gear from the Frabill Tackle Bag Series, but they are small and compact, making them a great choice for any angler on the go,


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Travel light on early ice

, Carry Rapala® safety tools. Winter is one of the best and easiest times to catch fishDespite the late date, early-ice conditions prevail through much of the Ice Belt, so take the safety precautions you practiced last December – sleep late, travel light and carry the right Rapala tools



VMC Ice Jig

Ready to fish right off the rack, new VMC® ice jigs, available in ultra-convenient pre-rigged models, are designed to meet the needs of the Ice Belt’s most serious slab seekers and ‘eye enthusiasts.

Zoom Launches First Hand-Poured Worm

Z-3 Swamp Crawler will come in triple laminate patterns.Zoom Bait Company announces the release of the new Z-3 Swamp Crawler, a hand-poured, triple laminate straight-tailed worm that will be deadly on heavily –pressured bass from coast to coast.

EZ Crank 30

Deep diving crankbaits are the hot lure of choice right now and Mann’s just made going deeper a tad bit easier with the introduction of the E-Z Crank™ 30+.!

Custom Jigs & Spins’ Hammered Slender Spoon

Minnows do not have it made-in-the-shade. Their scale-covered skin does just what Mother Nature intended it to do – shimmer and glimmer with every twitch they make.

Bandit Lures

3 New Dual-Look Cranks Now Available In 100, 200 and 300 Series.Bandit Lures made a huge impact on bass fishing with its “Mistake” color pattern that features a black back and vertical bars over a red base on one side and a chartreuse base on the other

Booyah Bank Roll Jig

The new Bank Roll Jig from BOOYAH Bait Co. was created with the help of some of this country’s best jig fishermen. This new stand-up jig features a flattop and top-heavy design that keeps it upright on bottom – effectively standing on its head.

Rapala Shadow Rap

Rapala's new suspending jerkbaits, the Shadow Rap® and Shadow Rap® Deep. Combining a horizontal struggle with a vertical fade, the lure perfectly mimics a minnow's final, quivering moments before its end of days !

Reel "N Shad

The Reel N’ Shad from Mann’s has been specifically developed to imitate the real swimming action of live baitfish. This soft plastic jerkbait outswims similar style baits by producing its own unique and lifelike action

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